What Your Business Can learn from Mosquitoes
5 Things Involved...
With such heavy duvet I was covering my body up to my head,
I can still hear its annoying sound a music that was never pleasant to the
ears, either I turned to the left or to the right the persistent noise was
constant I cannot refuse but to wake up and pay attention becoming actively
awake. Friends, ladies and Gentle Men I introduce to you my inspiration for today.
The Mosquitoes
Well there’s hardly anywhere in this world where you won’t
find Mosquitoes the only clear difference is that in Africa mosquitoes are part
of our daily life, you wonder why this little insect has so much power and
fame.
In 2015, approximately 3.2 billion people – nearly
half of the world's population – were at risk of malaria Caused by Mosquitoes. Source (World Health
Organization)
Although the life span of mosquitoes is very short ,but
within its time frame it never fail to live its dreams and relentlessly
it keeps pursuing its mission with action killing over a million people yearly
worldwide.
So you
asked what then can my business learn from Mosquitoes? The answers right
here.
1.
- Mosquitoes are born with a mission. Many of us most times wonder about in life not knowing what we are here for and what our mission is or what we are meant to do. Mosquitoes don’t just wonder about, its mission is to bite/suck/infect your blood and if proper care is not taking you end up dead just by a mosquito bite, isn’t that interesting?
Knowing your mission and relentlessly pursuing it with actions always
brings great results.
Many corporate organizations have failed to transmit their mission to
their staffs and some staff simply does not understand or know why they work in
that company. I was at a telecom company recently in Lagos Nigeria, The one
with Red official Color; the smart phone network, I needed to resolve a sim
issue not only did they disappoint my expectations, but the staff at the desk
also Lack a lot of information that could have made the life of their clients
easier and in return making more profits for the telecom company. There are things
that comes natural to you and there are things you have acquired skills/knowledge
for but such knowledge is wasted because there’s no mission attached to it and
it also does not translates into actions. You must create a mission and each
day you are alive is another opportunity to pursue your mission with some
levels of Actions, so as you read this articles take a seconds as an
individual, a self employed, an employee, A CEO of Blue chip organization or as
the board chairman ask yourself what is my mission for today and take action
steps to accompany your mission.
The mission of a Mosquito is to bite/suck and Infect your Blood. Go ahead
announce your missions and take action steps.
- 2. Mosquitoes advertise: As tinny as mosquitoes can be its advertisement will always get your attentions, one of the targets of a good advertising agency is to help you get the attention of your target audience with proper copywriting and images/motion pictures that translate its message. Mosquitoes most times always announce its arrival, not minding who is involves it comes at you in bodacious manner. So if you live in Africa or you have been to Africa one time or the other, you will agree with me that the sound of mosquitoes is never a pleasant sound to the ears and if there’s anything a mosquito also loves to do is sing in your ears. So either you like it or not the mosquito will get your attention. Every part of your body that is accessible to a mosquito is a selling point. So what are you into business? how many people knows about what you do, or the service you offer, Did you announce your arrival boldly like the mosquitoes ,Does your name strike a chord in your clients ears? Mosquitoes make lots of noise especially at night, that is what Media advertising does thru the media we constantly hear the good and the bad noise. So a good advertisement will profit your business in long term or short, if the right strategy is applied. Do you advertise your business or you are the type that feels advertisement is only for the big companies,well am sorry to disappoint you if mosquitoes as small as it is can afford to advertise then your business should do the same.
- 3. Mosquitoes Change Strategies. The Mosquitoes understand its season, knows its targets and audience and diligently studies its environments. The rain is the major season this when lots of millions are made at such time nothing is kept for reserve it goes all out in full force. You must be able to analyse the seasons in your area of business, analyse your strategies, and apply strategies that is best suitable for each season of your business. The strategy a mosquito uses at night is not the same it applies in the morning or afternoon. In the morning it might just be lounging around a bit, at noon few might surface, towards evening they go into sleep mode hiding in anywhere it finds comfortable because it has studied its environment very well, Then at night these mosquitoes comes out in full force you will see and hear mosquitoes sings all kinds of reggae and blues because this is when it does its business most effectively and most profitable. So as a business you must have various strategies, understand your environments ,meaning you must know your customers, understand their moods, learn their buying patterns, understand when they have so much to spend and when it’s not so convenient, what you will need to do so they can still spend. Without reducing your standard or quality of service, probably you might need to offer same products or service at a discounted amount based on season/strategies applicable per time, Perhaps your business needs to change its ad campaign to suite the season or the mood/current status of your business. In any case never keep to just one strategy. Every strategy has its season and a life span; Remember Mosquitoes don’t live forever.
- 4. Mosquitoes Do Follow UP. Mosquitoes do not feel it has invaded a house too much or bite a baby too hard such that it does not need to come back tomorrow for another bite. The mosquitoes visit its clients often, sending sms reminder constantly and following it up with phone calls and to sum it up it visits when most of its clients are relaxed or relaxing.
You will never see a mosquitoes running after you in the traffic, its
wait for you to settle and then come for business of the day or night as the
case may be but better deal is done at night. The lesson, don’t be forced to do
your own business just to conform to what some people feels except in a
regulated business even at such, many still carry out their business as they deem it fit to be much profitable. Know
the preferred time you clients will like you to call them, work with time best
suitable, do an effective follow-up that will produce expected results. There
is a particular time that your clients antenna is highly receptive to receive
the signal you are transmitting this is when your follow ups can produce
effective results.
- 5. Mosquitoes Take Risk. In every business there are some measures of risk involved. For instance, mosquitoes take calculated risk that’s why its most effective period is at night. So go ahead take calculated risk because you never can tell what you stand to lose or gain. Just like a mosquito knows it might either get killed or escape on the mission it embarked on so take the risk success might be waiting.
Make some follow up Moves today and don’t forget to share your experience
with me on what you have learnt from this article. On twitter I am @Kshaam and
on instagram @iamkunleshaam.
Please Share with your friends.
Have a lovely day
Cheers.... Alamutu
